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What Goes Into Commercial Video Production?

Posted: 01/27/2023

Credit: Jacob Owens

Producing a high-quality commercial video takes more than just pressing record and hoping for the best. If you’re considering taking on this type of project, it first pays to understand the logistics behind commercial video production. Because even if you have an amazing concept, it won’t come to life without the right team in place and a plan in action.

 

Developing Your Concept

 

Before you can bring your idea to life, you need to make sure that it is fully flushed out and ready for execution. This means developing your concept with careful thought and consideration for all aspects of the production process. From storyboarding out each scene to selecting music that fits the tone of your commercial, every detail matters. After all, a great concept will only become something special with the proper execution behind it.

 

 

Building Your Dream Team

 

Crafting an outstanding commercial video requires more than a few lucky shots. To make your project successful, it’s essential to have top-notch personnel and meticulous planning at the ready. Set yourself up for success by making sure you understand all of the logistics behind producing high quality videos—then enjoy watching your amazing idea come alive!

 

 

Execution Is Everything

 

Of course, nothing matters more than executing your vision during filming! This involves having equipment on hand as well as ensuring that each take contains all of the elements necessary for success (including lighting, sound design, etc.). Additionally, if post-production elements such as animation or graphics are part of your finished product, these must be included during the filming process so that they can be properly integrated into the final edit.

 

 

Conclusion

 

Creating a high-quality commercial video is no easy task—but it doesn’t have to feel overwhelming either! By understanding what goes into commercial video production—from developing an amazing concept to executing it with a dream team—you can ensure that every aspect of bringing your idea to life is covered from start to finish. Are you ready to get started? Let’s do this!

 

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About Ockham:
Ockham is a San Diego Video production company. We’re a full service video production that services agencies and brands both locally and internationally. With over 15 years of experience in the industry, they focus on creating cutting-edge commercials for epic brands and will take your projects from simple to unforgettable!
If you need help with your new video campaign, feel free to reach out. For more information about us, visit www.ockham.tv
To contact us for a quote, click here.

 

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