Are you a Creative Director, Marketing director, Executive Producer or an Agency owner living in San Diego? If so, you’re probably in need of video production services and wondering how to find the best San Diego video production company. Producing a high-quality video campaign or TV commercial can have a huge impact on your business or client, such as sales, increase in traffic, or brand awareness.
What To Look For In A San Diego Video Production Company.
There is a lot of video production companies out there but trust me they’re not created equal. Do your research, check out the company’s portfolio and ask for additional examples, check their clients and references, but more than anything talk to them about your project and figure out how they would approach it. Both in terms of process, flexibility and results, you’re not going to get the same experience between a one man band and a more established company with a bigger team. The one man band may cheaper, and great for a small shoot for socials, but can he really handle a large scale broadcast production for your top client?
The best producers and production companies out there have processes in place to ensure that they deliver the best possible video based on your brief. For most shoots, a solid pre-production process is key for all parties to be aligned and for the shoot and subsequent post-production to be a breeze. Make sure that the production company you choose have those solid processes in place and will keep collaborating with you all along the pre-production phase.
At Ockham, we strongly believe that people are the key to great video production. Whether you’re looking to produce a simple ad for instagram, a TV commercial, or a full scale multi channel campaign, the production team you choose to work with is absolutely what is going to make a difference in the success of the project. Make sure that the video production company you employ has a solid network of crew members who are highly skilled in their specific field of work and a track record of successful shoots in various verticals. Only then can you increase your chances of producing high-quality content.
It is also important that you look for a company with good communication skills. Make sure that you understand each other perfectly. Lack of proper communication can lead to misunderstandings, waste of time, and sometimes a big waste of money. Because of this reason, it is crucial that you hire a video production company that not only has good communication skills but is also strongly customer oriented: an organization that will be able to guide you through the production process and integrate your inputs.
The vendors you choose to work with should also be experienced and up to date with the latest digital marketing and creative trends. Making an impactful commercial is all about hitting the current trends and your partners should all be clear on what these are.
As you research a new video production partners, you’ll notice that you can get widely different quotes from the same brief. One company may quote you $10k for a project while another one will quote you $100k. That’s because the cost of production is hugely linked to the resources utilized to create the video (Crew members, equipment, locations, talents etc…). So keep in mind that you’re not getting the same service at these two price points!
There are many San Diego video production companies that are established today and while it can be tempting to got L.A. produce your project, San Diego has a lot to offer when it comes to production.
Hopefully, with the help of this content, we’ve given you some tips on how to choose the best video production company for your next campaign!