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ShadyRays Replacement Dpt

ShadyRays Replacement Dpt

Challenge:

Four spots. Four shoot days. Four locations. Three celebrities. This one was a beast. From a freezing beach to a tightly choreographed control room setup, every day brought a new logistical and creative challenge. Weather, timing, talent, and tone—all had to align perfectly to pull off a campaign with spy-movie energy and comedy pacing. It pushed our team hard, but the results speak for themselves.

Approach:

We treated this campaign like a mini action-comedy series—balancing cinematic style with sharp comedic timing. Every scene was mapped out with precision, from storyboarding the spy-thriller camera moves to designing the visual contrast between the high-tech control room and the everyday mishaps in the field. Casting, location, and wardrobe choices all leaned into the parody while keeping it grounded. We kept things nimble on set, solved problems fast, and made sure every moment landed exactly where it needed to—both for laughs and for brand.

Industry:

Type:

Broadcast TV, Comedy, Fashion, Online Shopping

Client:

Shady Rays

Crew:

Director / EP: Thierry Denis
Line producer: Dru Zipkin
DoP: Trevor Elliott
AC: Bo Cross
Gaffer: Michael Bowie
Electrician: Aiden Keltner
Grip/swing: Kyle Abesinghe
Sound: Beto Cabral
Stylist: Megan Ballard
Art: KimElaine Zirpolo / Steven Smith
HMU: Laura Dorian / Crystal Ciara / Rachel Gallenberger
Casting: Becca Einsenberg
VFX: Abel Goldfarb

 

Talents:

Mara Luthy
James McHale
Joseph Dailey
Angela Townsend
Camille Charest
Alan Vasquez

Behind the scenes

Let’s make cool stuff together!

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