Physicians Mutual - ChairSide Chat

Physicians Mutual - ChairSide

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Challenge:

Producing the “Chairside Chat” spot with Benny, a virtual tooth, posed unique challenges to not only create the character himself, but integrate it seamlessly into the real-world.

Approach:

That integration started early in the preproduction phase, where we created animatics based off of the real location we were going to shoot in and a detailed shot list. On set, we used a combination of state of the art live visualization (to place the character in the shot and ensure the talents were speaking to the right spot) as well as a motion control robot to get consistent tracking shots.

In post, the teams at Fairwinds animation worked relentlessly to make Benny lifelike and expression, a crucial step to engage viewers and convey the message effectively.

Industry:

Type:

Broadcast TV, Comedy, Other

Client:

Physicians Mutual

Agency:

Marketing Architects

Crew:

Agency: Marketing Architects
Creative Director: Benjamin Fruehauf
Agency Producer: Evan Petty
Sr. Art Director: Steve Sonnenleiter
ACD/Script: Ryan Crimmins

Prod: OCKHAM
PM: Dru Zipkin
EP / Director: Thierry Denis
1st AD: Preston Roeschlein
DOP: Trevor Elliott
Gaffer: Michael Bowie
Set designer: Steve Kaiser
Style: Megan Ballard
MUA: Laura Dorian
Sound: Beto Cabral
DIT: Jacob LaGuardia
Editor: Katie Jensen
Color: Kyle Hoekstra
VFX: Abel Goldfarb / FairWinds Animation

Talents:

Lisa Long
Tom Virtue
Kevin Williams
Jessica Moy

Casey Ford Alexander

Behind the scenes

Let’s make cool stuff together!