Challenge:
How to advertise something as timeless as a pair of underwear? How about asking directly to the parties concerned?
Approach:
Our approach to this TV commercial was to find the most apt-looking talents. We shot them in studio, standing upright, and reverse the image in post, hence giving the impression that they’re hanging upside down.
Industry:
Type:
Client:
Agency:
Crew:
Creative Director & Script: Chris Groneau
Exec Producer/Director: Thierry Denis
Producer: Chloe Mangold
DoP: Trevor Elliott
AC: Bo Cross
Gaffer: Michael Bowie
Grips: Brandon Worley, Aiden Keltner
Dolly Grip: Brandy Holiday
Sound: Beto Cabral
Wardrobe / Props: Megan Ballard
H/MU: Lanae Garcia
Set Design: Steve Kaiser
Set Design Assistant: Chris Speed
PA: Katie Jensen
Editing: Thierry Denis
Graphics + VFX: Manscaped
Talents:
Matt McAbee
Adam Bergeron
Dan Irving
Let’s make cool stuff together!
