Challenge:
Create a spot that is informative and helpful to parents of teens who may be using cannabis and relevant specifically to the Southern California latino community.
Approach:
We made sure to involve our parents and teen talents ahead of the shoot and on set, to ensure that the way we were portraying their daily life, outfits and actions felt true to them. We also enrolled a cultural consultant to make every little details of the storyline feel relevant.
Industry:
Type:
Client:
Agency:
Crew:
Agency Exec Prod: Josh Oliver
Agency Creative Director: Rachel Starkey
Agency Producer: Allison Yates
Agency Client Services: Christina Malave
Exec Producer/Director: Thierry Denis
Producer: Chloe Mangold
1st AD: Preston Roeschlein
Casting Director: Becca Eisenberg
DoP: Trevor Elliott
AC: Bo Cross / Stephen Scavulli
Gaffer: Tommy Gallagher
Grips: Michael Bowie, Brandon Worley
Dolly Grip: Brandy Holiday
Sound: Alexandra Parral
Wardrobe / Props: Megan Ballard
H/MU: Lanae Garcia
Set Design: Eric “Butterbean” Conger
Set Design Assistant: Blythe Conger
Editing: Thierry Denis & Katie Jensen
Mix: Daniel Turek
Cultural Consultant: Anzueth Barela
Talents:
Aryanna Paredes
Francesco Stefanelli
Oscar Balderrama
Marian Mendez
Let’s make cool stuff together!
