Credit: Avel Chuklanov
In the past, video production was a slow and costly process that required a lot of expensive equipment. These days, thanks to advances in technology, anyone with a smartphone can shoot and edit videos.
At OCKHAM, we pride ourselves to provide unparalleled quality that is fitted for any medium, from social media to broadcast TV. So, while we would not shoot anything on our smartphones for obvious quality reasons, we have also benefited from miniaturization of the production equipment and simplification of the production process allowed by various technological innovations.
Let’s take a look at some of the biggest ways video production has changed over the years.
Equipment:
One of the biggest changes in video production has been the equipment. In the past, shooting video required bulky cameras and sound equipment. These days, even high quality cinema cameras are a lot smaller and easier to handle, translating into more flexibility in the type of coverage we can achieve and a faster shoot. Lighting has similarly evolved, from heavy tungsten lights requiring a generator to be on location, to light LED based options that run on battery and can easily be used in any environment. How did this impact production? By providing an opportunity to do more in the same amount of time and allowing for high end video production on smaller budgets.
Logistics
Another area where things have changed is in the logistics of video production. In the past, getting everything set up for a shoot could be a lengthy endeavors, with days spent scouting, organizing crew and catering. Nowadays, there are a plethora of apps and websites that can help you coordinate everything from catering to booking locations. This has made the whole process much smoother and has saved producers a lot of time and headache.
Innovation
Finally, one of the biggest changes in video production has been the level of innovation in combining computing power with live action filmmaking. In the past, there were only so many ways you could shoot and edit a video. These days, thanks to advances in technology, the sky’s the limit when it comes to creativity. Take for instance the recent advent of LED walls and virtual productions, that are allowing a very realistic shoot anywhere in the world from the comfort of a studio. (see here a great article that explains the technology).
Conclusion:
Video production has come a long way in recent years, thanks to advances in technology. This has made video production much more accessible and has allowed even small businesses to produce professional-looking videos on a shoestring budget. Additionally, apps and websites have made the logistics of video production much easier to manage, and producers are constantly coming up with new ways to push the envelope when it comes to creativity.
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