Credit: Jakob Owens

Have you ever wondered what goes into producing a commercial? It’s not as simple as just hitting “record” and hoping for the best. There’s a lot of pre-production, production, and post-production work that goes into making even the simplest of videos.

In this blog post, we’ll take a look at all the steps involved in video production, from conception to completion. Whether you’re a creative director who wants to get a better understanding of the logistics involved in video production or you’re simply curious about how videos are made, this post is for you. Let’s dive in!

The video production process can be broken down into three distinct phases: pre-production, production, and post-production.

Pre-production is everything that happens before filming begins. This includes things like writing the script, scouting locations, casting actors, booking the gear and crew, finding the right look for the props, wardrobe, set design. Once all of that is taken care of, it’s time to move on to production.

Production is the phase in which the actual filming takes place. This stage can be further divided into two parts: principal photography and second unit photography. Principal photography is when the majority of the footage is shot, while second unit photography refers to any additional shots that need to be taken (e.g., shots of specific details or close-ups).

Finally, once all of the footage has been filmed, it’s time for post-production. From editing to VFX, sound design, mix, music or voice over, this is when everything is edited together and polished up so that it’s ready for release.

As you can see, there’s a lot that goes into making even a short 30s video. The next time you watch one, take a moment to appreciate all the work that went into putting it together—you might be surprised at just how much effort goes into something that seems so simple!

Making a commercial may seem like a straightforward process, but there’s actually a lot more work involved than you might think. From writing the script to editing the footage, there are many steps involved in video production. By breaking down each phase of production, we can better understand all the logistics involved in making even a short video.

So next time you watch one, take a moment to appreciate all the hard work that went into making it!

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About Ockham:

Ockham is a San Diego Video production company. We’re a full service video production that services agencies and brands both locally and internationally. With over 15 years of experience in the industry, they focus on creating cutting-edge commercials for epic brands and will take your projects from simple to unforgettable!

If you need help with your new video campaign, feel free to reach out. For more information about us, visit www.ockham.tv

To contact us for a quote, click here.